🎥 HOW TO MAKE VIDEO ADS TO BOOST IN-STORE SALES

🎯 1. Start With ONE Clear Goal

Before shooting anything, decide one action:

• “Visit our store today”

• “Show this video & get 10% off”

• “New collection available in-store”

• “Limited stock — visit now”

❌ Don’t try to sell everything in one video.

🏬 2. Show THE STORE (Very Important)

People visit stores they recognize and trust.

Your video must show:

• Store exterior (so they can find it)

• Inside atmosphere

• Real staff or owner

• Real customers (if possible)

📌 This builds local trust instantly.

🎬 3. Use the Winning Video Structure (15–30 sec)

✅ Formula That Works:

0–3 sec (HOOK)
Grab attention immediately
Examples:

• “Dubai shoppers—don’t miss this!”

• “Looking for quality at the best price?”

• “This offer ends today!”

4–10 sec (PROBLEM / DESIRE)
What customers want:

• Better price

• Better quality

• New arrival

• Limited offer

11–20 sec (SOLUTION = YOUR STORE)
Show:

• Products

• Prices

• Staff helping

• Happy customers

Last 5 sec (CALL TO ACTION)
Very clear:

• “Visit us today”

• “Show this ad at checkout”

• “We’re open now — location below”

📱 4. Shoot for MOBILE FIRST (Vertical)

Most in-store ads work best on:

• Facebook

• Instagram

• TikTok

• Google Local Ads

So:

• 📐 Vertical (9:16)

• 🎥 Handheld is OK (real > perfect)

• 💡 Good lighting > fancy camera

🧠 5. Use REAL, SIMPLE MESSAGES

Avoid:
❌ “Best quality in the world”
❌ “Number one brand”

Use:
✅ “Prices starting from $9”
✅ “Only 50 pieces available”
✅ “Trusted by local customers”

Specific beats fancy.

🗺️ 6. Always Add LOCAL SIGNALS

This is what drives physical visits:

• Store name clearly visible

• Area name (e.g., “Al Barsha”, “Uttara”, “Dhanmondi”)

• Google Map screenshot or pin

• Open hours

🎯 Example:

“Located in Al Rigga — Parking Available”

🎁 7. Add an IN-STORE INCENTIVE

Give people a reason to walk in now:

• “Show this video & get 10% off”

• “Free gift for first 50 visitors”

• “Today only offer”

This is HUGE for conversion.

🔊 8. Use Captions (Most People Watch Without Sound)

Add big, bold text:

• Prices

• Offers

• Location

• CTA

📌 Even silent viewers should understand the ad.

🚀 9. Where to Run These Ads (Best Channels)

🔥 Top Platforms for In-Store Sales:

1. Facebook & Instagram (Local targeting)

   • Radius: 3–10 km

   • Age + interest based

2. TikTok (High footfall for youth products)

3. Google Maps / Local Search Ads

   • “Near me” searches convert best

📊 10. Track What Actually Works

Simple tracking ideas:

• Unique in-store discount code

• Ask customers: “How did you hear about us?”

• Separate offer per platform

Kill ads that don’t bring foot traffic. Scale the ones that do.

🎬 SIMPLE VIDEO IDEAS THAT WORK

• “New stock arrived today”

• “Staff picks of the week”

• “Price comparison (old vs new)”

• “Customer reaction video”

• “Before/after transformation”

🧩 BONUS: If You’re a Media / Film Agency (like Cinefilm 😉)

You can sell this as:

• Local Store Video Ads Package

• Monthly content + ad management

• Performance-based upsell